The Rethink Marketing Podcast

The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com

Why Marketers Should Stop Leaving Copyright Decisions to the Legal Team

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why marketers should lead their organization’s copyright decisions. Leaving intellectual property protection only to the legal team or human resources is flat out bad advice! So what do marketing and sales leaders need to know about copyright protection to avoid…

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Should College Students Major in Sales?

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries answer the question: should college students major in sales? With fewer than 60 universities in the United States offering sales as a major, is this an underserved market or are other majors preparing students for sales success? With the foundations of sales…

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A Walk on the Wild Side or Total Brand Suicide?

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries walk the fine line between attention-grabbing advertising and brand suicide–which may also translate to career suicide for marketing leaders! How far is too far, and where do advertisers find the equilibrium of being memorable without offending their core audience? Sometimes taking a…

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In the Land of the Blind, the One Eyed Man is King!

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries delve into some of the reasons why major business media publications aren’t talking about eye contact in 2023. Does eye contact matter in the world of sales and marketing today? Remote work, virtual meetings, phone calls, and even texting have hindered our…

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What to Do When Divorce is Imminent

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack the side of sales and marketing where relationships falter and fail. Breakups can be a relief for customers but devastating to businesses, so how do we keep the happy couple together? Conventional sales and marketing wisdom will tell us to raise…

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Don’t You Dare Hire That Applicant!

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries get vulnerable and share their learnings from hiring marketing and sales professionals of all levels. Sentiments around age and tech-savviness may be wrong for certain candidates. Are candidates with specific industry experience without marketing principles better than candidates that know marketing but…

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Answer These Questions Before Considering a Rebrand

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss the misses they’ve seen with rebrands and brand refreshes. Asking ourselves some specific questions up front may result in achieving success, whether or not a rebrand is involved. First, is the business problem one that a rebrand can actually solve? If…

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Show Me a Second Place Finisher and I’ll Show You a Winner!

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why being in second position may actually be superior to being in first. While counterintuitive, there is tremendous power in proactively building relationships even while another provider is in place. As salespeople, we often think of selling as running plays…

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