Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The…
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to…
On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss another counterintuitive topic: the advantages of embracing bias! Specifically, how does understanding and reacting…
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On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack Magna’s 2023 Global Advertising Spend Report. But don’t be fooled by the headline! Our…
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On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through knowns and unknowns to arrive at optimal resource allocation. Marketing and sales leaders…
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On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through the implications of acknowledging that nobody bats a thousand. Sometimes it’s the wrong…
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On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss when to cut ties with a former client and when to maintain the relationship.…
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On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries try to avoid the controversy surrounding TikTok bans and lawsuits. Instead, they dive in from…
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On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries don’t talk about customer service. Instead, they talk about developing the pluck to steal customers…
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On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries flip the script on the advice that marketers should always be testing and scaling new…
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On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, question conventional wisdom that print is dead. It may…
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On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, explore how the Doppler Effect applies to marketing and…
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