The School of Influence

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can’t get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda’s unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

21: How to Grow Your Audience: I Have a Great Idea, and All the Expertise, Now How Do I Get the World to Know?

This week Neal and Amanda do something a little different! They speak to renowned Board Certified Orthopedic Surgeon and Stanford…

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20: The King of Hollywood’s Take on Influence with Founder of E! Entertainment Larry Namer

This is the man that created the $4 billion television network E! which pioneered the entertainment of mainstream celebrities. But what…

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19: Ann Handley on Building Influence through Content

Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs…

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18: The Future of Online Influence: Virtual Influencers, Memes and what EVERY business needs to know about it.

When Mark Cuban calls YOU ask for an investment in your company, you know you have a pulse on influencer marketing, not to mention a…

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17: What is Influencer Management – and What Brands Need to Know About It!

The world of talent management is very confusing – even people who do it have trouble explaining it. And if you’ve ever reached out to …

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16: Miri Rodriguez on Building Influence Company-Wide through Storytelling

Miri Rodriguez went from a Community Manager to becoming one of Microsoft’s top influencers and Storytellers. Now she is the author of…

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15: Dave Kerpen on the Importance of Building Likeable Influence

New York Times Best-Selling author Dave Kerpen emerged as a major marketing influencer out of nowhere with his Likeable brand, books,…

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14: Rand Fishkin, Founder of MOZ and CEO of SparkToro, on Building Influence through Building Technology to Help People

Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a…

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13: Serial Founder/Investor of PELOTON and ACTIVE, Dave Alberga, on Silent Influence and How to Leverage It for Astronomical Business Impact

Whether it’s A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person…

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12: How Plastic Surgeon Dr. John Layke Became an Entrepreneur and Industry Influencer

In business, ambitious people either aspire to become an influential leader in their industry, or grow a company into greatness, Dr…

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