Pivot or Perish: Transforming Retail Marketing Failures into Unexpected Wins
Episode 32 with Trudi Bartow, Director, Sales & Marketing at The Unemployed Philosophers Guild
Read MoreSocial Pulse: Retail Edition
Social Pulse Podcast: Retail Edition is your go-to guide to solving your biggest retail social media marketing challenges – authentically.
Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they’ve been struggling with the most, and explores how they’ve overcome those challenges. Each episode is an honest and frank look at what marketers go through – from awful algorithms to terrific trends – and ideas that you can apply to your own business.
Whether you’re leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come.
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Produced and Hosted by Mike Allton
When Rules Restrict But Creativity Liberates: Brand Building in the Cannabis Industry
Have you ever felt like your hands are tied behind your back when trying to market your retail business? Imagine trying to build a brand when traditional advertising channels are closed to you, social media platforms regularly shut down your accounts, and payment processors won’t touch your industry. That’s exactly what marketers in the cannabis…
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Micro-Audiences, Macro-Results: Leveraging Niche Markets for Retail Growth
Have you been struggling to break through the noise and connect with customers who truly value what your retail brand offers? Maybe you’ve been casting a wide net, hoping to capture as many potential customers as possible, only to find that your message isn’t resonating with anyone in particular. What if the key to growing…
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