The Extra Shot

Ready for a wild ride through the ever-changing world of Digital Marketing? Meet May King Tsang and Amanda Webb as they unravel the latest digital marketing trends and social media news. They’ll keep you in the loop with the latest news so that you can continue your online marketing success. Hold on tight, they always deliver top-notch insights but they don’t always agree.

029 – The royals, Photoshop, and the TikTok ban

May King and Amanda are joined by guest Steve Saul to talk about *that photo* of Kate Middleton, low-effort design and the impending TikTok ban. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Bonus – Is disappearing social media content a good thing?

Instabos Adam Mosseri floated the idea of auto-archiving posts on Threads after a set amount of time. People were not mad about the idea. But should this be a thing? Will it be better for the world if our old social media posts disappear? May King and Amanda discuss it Learn more about your ad…

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028 – Does social media engagement mean more website traffic?

Who won the internet this week? You may be surprised. Who lost? And more importantly, is there a correlation between social media engagement and link clicks? May King and Amanda are joined by Tim and Teodora to discuss this week’s hot internet marketing news. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Bonus: When is a conversion not a conversion? When Google changes the name

Google are changing the name of ‘conversions’ to ‘key events’. But why? And why is your site suddenly getting a lot of traffic from Poland? Amanda and May King discuss the latest updates to Google Analytics 4 Learn more about your ad choices. Visit megaphone.fm/adchoices

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027 – The Secrets Of The LinkedIn Algorithm

Real life people who work for LinkedIn have shared some of the secrets behind the algorithm. And it’s good news. We also discuss Wonka world, Channel 4 and Elon’s swipe at Gmail Learn more about your ad choices. Visit megaphone.fm/adchoices

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026 – Don’t make these FOMO mistakes

May King is a FOMO creator. That means she uses social media and her wonderful interview skills to build buzz and excitement about your events, your launches, your online marketing. It sounds like fun but there’s a lot of pitfalls. Amanda talks to May King about the top 3 mistakes people make when creating FOMO….

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Bonus – Help GA4 ate my website traffic

A glitch in Google Analytics means that users are seeing no traffic to their website before September 2023. But there’s a fix. Find out more on this week’s Bonus Shot with May King and Amanda Learn more about your ad choices. Visit megaphone.fm/adchoices

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025 – Is it all over for hashtags?

An Instagram glitch started notifying Instagram users that they could only add 5 hashtags to their posts this week. Instagram claim it was a glitch but it is a sign of things to come. May King and Amanda discuss the future of tags on Instagram, there’s more Taylor Swift news and how reality TV plus…

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Bonus – Why oh why oh why LinkedIn?

LinkedIn just added a new tab to some connection menus. Amanda is annoyed… May King concurs Learn more about your ad choices. Visit megaphone.fm/adchoices

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024 – What has Threads stolen from X this time?

Threads knows it can win if it steals *all* the best Twitter/X features, without bringing the baggage with it. A new feature is on the way. It’s official, trending topics are coming. But Instaboss Adam Mosseri says it won’t grow the platform. Also how TikTok AI is losing the internet, how an Irish courier company…

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