Is everything just a vanity metric? Even your sales figure? May King is away creating FOMO this week so the show is a bit different. We get into the nitty-gritty of vanity metrics. What is a vanity metric? Can any metric be a vanity metric? Including sales revenue? Learn more about your ad choices. Visit…

Imagine you bought something from a shop, when you got it home you found out it was faulty, but when you bring it back to the shop they won’t help you out unless you pay them for customer service. Is this what Meta is doing by asking businesses to pay for their ‘Verified’ service? May…

We can only hope that this was a flight of fancy from Elon Musk. In a conversation with Israeli Prime Minister Benjamin Netanyahu, Musk suggested he may start charging everyone a small monthly fee to use X. Apparently it’s a bid to combat bots. The problem is, whilst it may help get rid of bots,…

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People are posting and engaging on social media publicly less than they ever have before. Which leaves the social platforms with a problem. Less content, less engagement will make the whole place less interesting for users. And, it means less space from ads. So Instagram are testing the option to hide your like engagement from…

Meta, X (formally known as Twitter) and now TikTok are all vying to be the one social network to rule them all. Like WeChat in China they want to *be* the internet. We think it’s a bad idea. But there’s a rumour that TikTok is about to ban links to external e-commerce sites like Amazon,…

Reg Friddle works with managers to make their lives easier. In this episode we talk about the challenges managers face and how to get out of the cycle of firefighting and micro-managing Subscribe to Reg’s Webinar here: https://us02web.zoom.us/meeting/register/tZElcO2tqj8jH9XelfTRFjRiIxzocOzTvsDZ#/registration And visit his website here: https://www.preferred-future.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, May King and Amanda are joined by Reg Friddle. They discuss how the Rolling Stones won the internet and how scammers on X lost it. The hot topic of the week is how to get more comments on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Elon Musk says he’s getting rid of the block feature on X (formally Twitter). Is this a terrible idea? May King and Amanda talk about the people they block and why we really need this feature. We also talk about the new CEO and some of Musk’s other weirdness. Learn more about your ad choices….

In this episode, May King tells us why it’s important to create content for the lurkers on social media. Who are the lurkers? Why do you need them? Why is talking to them important for FOMO? Find out. This is a replacement episode for this week’s LinkedIn Live because someone (looks at Amanda) messed up…