The Fuel Podcast
Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!
Robin Bonn – Co:Definery – Find your new business mojo!
How do you grow from working in the agency, to ON the agency? Robin Bonn is an expert mentor, coach and new business person, specializing in the creative sector, helping agency owners nurture their growth ambitions. Learn Robin’s best-selling tips for making sure that leaders bring their people with them on the journey and how…
Read MoreAndrew Tenzer – Reach Plc: ESG rules? Part 2
The ad industry’s trust problem, why brand and social purpose don’t sell products, the consumption conundrum, The Dictator Game.
Read MoreAndrew Tenzer – Reach Plc: ESG rules? Think again
Andrew Tenzer is Director of Market Insight & Brand Strategy at publisher Reach plc publishers of Gut Instinct, The Empathy Delusion and The Aspiration Window. Is the creative industry losing its focus on selling goods and services in favour of promot…
Read MoreTom Ridges – GDLabs: Life after cookies & the ‘Cold Start’ problem
Our love/hate relationship with cookies is about to end – how do we find our customers now? Tom’s GDLabs uses AI and data science to predict and locate your customer hot spots. A simple and logical, yet hi-tech solution for your agency.
Read MoreHelen Calcraft – Lucky Generals: Always on a Mission
Oops we did it again! Helen Calcraft of Lucky Generals on the art of new business, account management, great clients, great agencies, entrepreneurs, philanthropists, Top 3 ad campaigns of all time and the importance of having a mission.
Read MoreVictor Houghton – VH Insights: Living in the office, or working from home? The new working model
Facts to win new business meetings. The Great Resignation, WFH impact on social skills, the 4-day working week, nomad villages and working in a ghost town.
Read MoreBrad Farris – Anchor Advisors: The 4-point strategy for agency growth
Breaking through the $1 million barrier for sustainable agency growth using new business development. Recruitment, leadership coaching, delegation.
Read MoreBeehive: How to Avoid Digital Brand Bullshit
Creative legends Tim Hollins, Greg Jordan and Martin Galton discuss their new book demystifying digital jargon to help you focus on the important things. Much hilarity here.
Read MoreJames Hillhouse – Commercial Break: Advertising’s common problem
How to create the right environment for growing new talent | How WFH has made problems worse | The new business career path | Are working class people more creative?
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