How many times have you heard that career paths in PR and Communications are full of options and opportunities? Maybe that’s true when you’re just getting started, but for many of us, as we progress in our careers, we start to notice fences and…

Take a look at any job description today–either in your organization or posted to a job board–and you might notice that it’s not entirely accurate, especially for communications and marketing roles. It’s almost as if they’re created to fit into a…

So many of us–especially communicators–struggle to make the case when it counts.  Sure, you may have all the facts at your fingertips, and there’s no doubt you feel strongly about your point of view. But when you get to the boardroom, the…

What do corporate communications leaders know about the businesses they serve? Chances are they know quite a lot. They know the stories, the narratives, and the CEO’s various points of view; they know the strategies, the values, and the culture; they…

Is it wrong to be future-focused in your career? At what price should you pursue innovation or push boundaries in your organization? Are you aware that there could be a growing urgency gap between you and your employer that may eventually be too wide…

Let’s face it, dealing with the future isn’t something we can kick down the road. And at the intersection of people, technology, and brand, change is coming faster than ever before. We could blame Generative AI. Or we can embrace it and use it as an…

All of us know we’re in an age of disruption. If you want to thrive and grow as a communicator or marketer, it’s not AI you have to worry about. What should keep you up at night is the prospect of succumbing to the Dull. AI can do dull better than you…

Is the Communications function, as many in our profession claim, an organization’s nerve center? Where messages and stories are the electric impulses that cause synapses to fire, muscles to move, and hearts to beat? Or is this understating the case?…

Let’s face it: it’s getting worse out there. Trust in institutions, brands, and even people seems to be spiraling ever downward.  What can we, as communicators, do to break this cycle, protect our brands, and build a culture of trust?  In…

For years, we’ve been talking about upgrading the communications function – or at least modernizing it, bringing comms into parity with their Marketing colleagues. Embracing technology is the most visible part of this journey. But what good is…