Paid ads can feel like a money pit, especially when you are told you need to be everywhere, reach everyone, and just keep spending. Lindsey Laughlin, VP at Gravity Group, joins Kristi to cut through the noise and talk about the most common missteps she sees businesses making with their ad dollars, and what to…

What happens when you spend an entire day having what feels like a genuine, meaningful back and forth with someone on LinkedIn, only to find out days later that you were actually talking to their AI tool the whole time? That is exactly what happened to Rachel Platt, founder of PLATTinum Consulting, and it raises…

We talk a lot on this show about marketing mistakes, and this week Kristi is sharing two of her own. From a technical glitch that aired the wrong guest video to an email that went out to the wrong list, Kristi gets real about what it feels like when things go sideways and more importantly,…

If you feel like you are always busy with marketing but not seeing the results you want, the problem might not be your effort. It might be your strategy. Shea Prosser, founder of North 12 Partners and a first executive with over 20 years of experience scaling businesses, joins Kristi to talk about one of…

Testimonials are one of the most underutilized marketing assets, but most businesses are barely scratching the surface of what they could be doing with them. Neil Carroll, founder of vidwheel and creator of Root Thread, joins Kristi to share how a client project completely changed the way he thinks about testimonials, and why the real…

Navigating the disconnect between sales and marketing is critical for business growth. Lance LeFort, founder of LeFort Talent Group, brings deep experience in talent acquisition and operations management, helping founder-led companies align their efforts for scalable success. In this episode, Kristi and Lance explore the common pitfalls business owners face with misaligned marketing agencies and…

Mastering the balance between marketing efforts and sales follow up is key to sustainable business growth. Jeremy Shapiro, seasoned serial entrepreneur and author of Your Business Growth Playbook, shares hard-won insights on scaling beyond hustle to predictable revenue streams.

In this episode, Kristi and Jeremy unpack the common mistake of relying too heavily on one lead source, how to spot diminishing returns, and the crucial importance of tracking data to make informed marketing decisions. Jeremy shares practical advice on building cohesive marketing and sales alignment, diversifying lead sources, and the power of knowing your numbers.

You’ll learn:

• Why chasing one lead source without diversification can derail your growth
• How to use data to identify diminishing returns and pivot your marketing strategy
• The importance of customer lifetime value and acquisition costs for budgeting
• How to align marketing messaging with sales efforts and delivery for customer satisfaction
• The difference between marketing to features vs. marketing to client problems
• Why tracking key metrics drives better marketing decisions
• Practical tips to build a scalable, data-driven sales and marketing system

If you want to unfudge your marketing by applying proven systems and data insights for meaningful growth, this episode offers valuable guidance.

Connect with Jeremy Shapiro:

• Website: yourbusinessgrowthplaybook.com
• Connect on Linkedin: linkedin.com/in/jeremyshapiro

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Building a strong online presence is more than just launching a website. Greg Mandile, founder of Mandile Digital Marketing, brings over two decades of experience helping businesses create mobile-friendly, SEO optimized websites that actually drive traffic and growth.

In this episode, Kristi Mitchell and Greg discuss common misconceptions about websites… including the mistaken belief that “if you build it, they will come.” Greg shares practical advice on optimizing your Google Business listing, maintaining directory consistency, and understanding search engine optimization for sustainable, effective marketing.

You’ll learn:

• Why a website alone is not enough and the importance of driving targeted traffic
• How to claim and maintain your Google Business listing to boost local visibility
• The role of complete and consistent directory listings in building your online footprint
• SEO basics for business owners and why there’s no one-size-fits-all approach
• Questions to ask potential website providers to ensure they prioritize SEO and user experience
• How to identify red flags with marketing and web development vendors
• Practical tips for getting more website traffic without a huge budget

If you want to unfudge your marketing by mastering your website’s role in your sales funnel and improving your digital visibility, this episode is packed with actionable guidance.

Connect with Greg:

• Website: www.mandilewebdesign.com
• LinkedIn: Greg Mandile

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Struggling to convert your email list into loyal clients? Lisa Klein, business coach and email strategist, teaches coaches and service providers how to fix common email marketing mistakes that quietly cost them clients.

In this episode, Kristi and Lisa discuss why generic lead magnets don’t convert, how misalignment between freebies and paid offers sabotages sales, and the vital role of clear, strategic marketing funnels to guide prospects smoothly from awareness to commitment. Lisa shares practical advice on crafting irresistible lead magnets, building trust through consistent, authentic email nurture sequences, and evolving your marketing as your business grows.

You’ll learn:

• Why a great lead magnet must align with your core offer and ideal client
• The dangers of attracting freebie seekers who don’t convert
• How to build a marketing funnel that bridges freebies to paid offers
• Tips for teaching clients to nurture rather than hard sell through emails
• The value of testing, refining, and evolving your lead magnets over time
• Why multiple lead magnets can be a smart strategy as your business grows
• How strategic marketing rooted in audience understanding drives sustainable growth

If you’re ready to unfudge your marketing, build real audience trust, and turn leads into clients, this episode offers actionable insights to get you started.

Connect with Lisa Klein:

• LinkedIn: Lisa Klein
• Website: lisakleinco.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Is your marketing out of sync with your sales? Adam Rojas, founder of Bellmoore Consulting, works with founder-led early stage companies to build practical, data-driven sales systems that scale predictably.

In this episode, Kristi Mitchell and Adam dive deep into the common disconnects between marketing messaging and sales execution. Drawing on over 25 years of leadership experience, Adam shares real-world examples of where misalignment hurts results and how aligning sales, marketing, and delivery creates a cohesive, scalable growth system.

You’ll learn:

• Why marketing and sales must sit at the same table and share the same language
• How misaligned messaging can attract the wrong audience or confuse ideal clients
• The importance of crafting marketing collateral that supports the sales process
• Why articulating client problems and impacts beats feature dumping in messaging
• How operational delivery must align with promises to prevent customer churn
• Practical steps to document, measure, and scale your sales process effectively
• Real examples demonstrating the power of clarity and communication

If you want to unfudge your marketing by building a unified, customer-centered sales and marketing engine, this episode offers actionable insights and expert advice.

Connect with Adam Rojas:

• LinkedIn: Adam Rojas
• Website: bellmooreconsulting.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com