A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
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A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
You can shout from every rooftop, post on every platform, and get all the exposure in the world. But if your messaging is unclear, inconsistent, or stuck in…
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Facebook ads promise passive leads, an autopilot pipeline, and clients flowing in while you sleep. But what really happens when you put real money behind that promise and…
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When you are launching a new business and trying to do everything yourself, AI can feel like the perfect shortcut. Alan Lamparella, founder of Tasklight Business Advisory, found…
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Paid ads can feel like a money pit, especially when you are told you need to be everywhere, reach everyone, and just keep spending. Lindsey Laughlin, VP at…
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What happens when you spend an entire day having what feels like a genuine, meaningful back and forth with someone on LinkedIn, only to find out days later…
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We talk a lot on this show about marketing mistakes, and this week Kristi is sharing two of her own. From a technical glitch that aired the wrong…
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If you feel like you are always busy with marketing but not seeing the results you want, the problem might not be your effort. It might be your…
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Testimonials are one of the most underutilized marketing assets, but most businesses are barely scratching the surface of what they could be doing with them. Neil Carroll, founder…
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Navigating the disconnect between sales and marketing is critical for business growth. Lance LeFort, founder of LeFort Talent Group, brings deep experience in talent acquisition and operations management,…
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Mastering the balance between marketing efforts and sales follow up is key to sustainable business growth. Jeremy Shapiro, seasoned serial entrepreneur and author of Your Business Growth Playbook,…
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