Winfluence – The Influence Marketing Podcast

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

Influencer Marketing Strategy from a Global Perspective

Gordon Glenister’s new book is a practical influencer marketing strategy guide and global guidebook

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What a Hollywood Actress has to Say About Influencers

Tagger’s Kelsey Formost was a film and TV star. Now she’s heading content for the influence marketing company

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Exploring the Mechanism of Influencer Talent Management

Shine Talent breaks the mold of traditional talent management for influencer marketing

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The Professors Behind Influencer Marketing’s First College Textbook

The aptly named “Influencer Marketing” brings many voices and a global perspective to the classroom

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The Power of Empathy in Brand Storytelling

Kindred Speak’s Sarah Panus shares her ideas on marketing with empathy on Winfluence

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The Advantage of White Lists and Dark Posts for Influencer Marketing

Lumanu’s Kelly Olexa dives into her experience as an influencer and the advantages of dark posts on Winfluence

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How to Get Hyper-Local with Influence Marketing

Golin’s Jim Lin shares his approach and a case study using hyper-local influence

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