Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
Bridging the Gap Between Influencer Analytics and Brand Measurement
Analytics and measurement for influencer marketing is always a challenge. Scott Harward shares his approach on Winfluence.
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Diving into the State of B2B Influencer Marketing Research
TopRank Marketing’s Lee Odden joins the show to talk about the 2020 State of B2B Influencer Marketing Report
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We’ve Entered The Age of Influence
Author Neal Schaffer discusses his book The Age of Influence, a great how-to guide for influence marketing
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Identifying Influencers by Relevance Not Reach
Traackr CEO Pierre-Loic Assayag joins Winfluence to discuss the identification of influencers, preferring relevance over reach.
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Is Influence Marketing an advertising or public relations function?
Onalytica’s Alistair Wheate talks about the differences, the balance and the industry of influence marketing
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Reverse Engineering Influence Marketing Through Branded Communities
Sensei Marketing’s Sam Fiorella and Jason Falls discuss influencer marketing from a different perspective.
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Identifying Influencers by Relevance Not Reach
Tabitha Hawkins of the Association of Influencers and Content Creators (AICC) chats influencer marketing with Jason Falls
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Transactional or Relationship? What’s Patron Tequila’s Influence Marketing Approach
Patron Tequila Vice-President of Marketing Adrian Parker discusses influencer marketing with Jason Falls
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