Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.


All Episodes

26: How to Build Influence through Content

Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching…

25: How to Gain INFLUENCE by Playing BIG

The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible uniqu…

24: Why and How Every Executive and Entrepreneur Can Increase Their Influence

Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence…

23: How a World Class Athlete Took a Flywheel Approach to Building Influence Across Broadcasting Platforms and Social Media

What does it take to become one of the most respected influencers in the highly competitive space of fitness? Caroline Pearce has done…

22: Hollywood Entertainment Host and Reporter Jezlan Moyet on the Celebrity Influencer

Host of Good Morning LA LA Land and Fanvestor Report talks about the hustle to garner the mainstream spotlight in traditional…

21: How to Grow Your Audience: I Have a Great Idea, and All the Expertise, Now How Do I Get the World to Know?

This week Neal and Amanda do something a little different! They speak to renowned Board Certified Orthopedic Surgeon and Stanford…

20: The King of Hollywood’s Take on Influence with Founder of E! Entertainment Larry Namer

This is the man that created the $4 billion television network E! which pioneered the entertainment of mainstream celebrities. But what…

19: Ann Handley on Building Influence through Content

Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs…

18: The Future of Online Influence: Virtual Influencers, Memes and what EVERY business needs to know about it.

When Mark Cuban calls YOU ask for an investment in your company, you know you have a pulse on influencer marketing, not to mention a…