Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.


All Episodes

30: How to Build Influence through the Power of Human Connection

In every episode we dig in to find out their actionable secrets and strategies to command real influence, and in this episode Kanika…

29: How to Launch a Successful Brand Using Influencers in a Hyper-Competitive Industry

Many would say you’d be crazy to try and compete with the L’Oreal’s and Estee Lauder’s of the world to launch a beauty brand,…

28: How to Build A YouTube Following for Your Business – at Any Age – in Any Industry!

This episode is proof that any one at any age can use social media to build their brand, cultivate a global community, and ultimately…

27: The Relationship Between Innovation and Influence

Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly…

26: How to Build Influence through Content

Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching…

25: How to Gain INFLUENCE by Playing BIG

The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible uniqu…

24: Why and How Every Executive and Entrepreneur Can Increase Their Influence

Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence…

23: How a World Class Athlete Took a Flywheel Approach to Building Influence Across Broadcasting Platforms and Social Media

What does it take to become one of the most respected influencers in the highly competitive space of fitness? Caroline Pearce has done…

22: Hollywood Entertainment Host and Reporter Jezlan Moyet on the Celebrity Influencer

Host of Good Morning LA LA Land and Fanvestor Report talks about the hustle to garner the mainstream spotlight in traditional…