Oct 11, 2016
Targeted Analytics
In this episode, my brother, Ben Bailey, drops by and joins me in a conversation about analytics. Ben is a well-known analyst in his own right. He has consulted…
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Endless Coffee Cup
To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity,…
Endless Coffee Cup
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Endless Coffee Cup: Digital Marketing Education
To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and…
Oct 4, 2016
Just Rhetoric
So - What is Rhetoric? You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is? Sue joins me as…
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Sep 12, 2016
Communication Art
Sue joins me again as we explore the modern difficulties of communicating through electronic media. What makes it so difficult and how does it create so many miscommunications? We…
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Sep 8, 2016
Scotland Tour
In this episode, Matt is on his "UK Speaking Tour.” One of the highlights of his time in the UK is meeting up with one of his best…
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Aug 30, 2016
Life Experience
Matt and Sue are often asked to speak to university students and provide career advice. We both found the college experience built a foundation to do many things in…
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Aug 6, 2016
Advertising Words
Words are central to this episode. How words are used, interpreted and abused. Words are powerful influencers and invite us to participate, or words can be repelling -…
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Aug 1, 2016
Shiny Things
Shiny Things Headlines dominate the early part of the show, as we begin with a study that reveals that the majority of Fortune 500 marketers are looking for…
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Jul 19, 2016
In-valuable Content?
The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as content drives views, shares, and even rankings. But what has this…
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Jul 11, 2016
Marketing Authenticity
What makes Marketing Authentic? Matt and Sue attempt to get a handle on the latest buzzword and break it down into how marketers should approach authenticity. Does Authenticity mean…
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