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FIR #440: Experimenting for Influence
Experiments as part of a marketing campaign can sway customers
All Episodes
FIR #439: Agentic AI Tops Digital Trends for 2025
Autonomous task completion is coming. Are you ready?
FIR #436: Nothin’ But Bluesky (and TikTok and Threads and Instagram and WhatsApp…)
Does the surge of new Bluesky users suggest it’s the heir to Twitter?
FIR #435: Physical Presence is Not a Collaboration Magic Bullet
It takes more than an RTO mandate to create connection among employees
FIR #434: Podcasts Defeat Mainstream Media in 2024 U.S. Election
Celebrity endorsements and other traditional campaign moves had little impact
FIR #433: Something Old, Something New
A Look at the State of Blogging (30 years old) and Generative AI (2 years old)
FIR #432: The CEO Authenticity Balancing Act
Studies show an expectation that CEOs engage authentically online. How far should they go?
FIR #431: The Evolution of Influence
New PRWeek Report Explores Challenges for PR Professionals
FIR #430: Influencers, Memes, and AI Boost Marketing Transparency Mandate
As media sources undergo a seismic shift, authenticity becomes a requirement