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FIR #491: Deloitte’s AI Verification Failures
Big Four consulting firm Deloitte submitted two costly reports to two...
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FIR #490: What Does AI Read?
Studies purport to identify the sources of information that generative AI...
FIR #489: An Explosion of Thought Leadership Slop
In the long-form episode for November 2025, Shel and Neville riff...
FIR #488: Did a Soda Pop Make AI Slop?
For the second year in a row, Coca-Cola turned to artificial...
FIR #487: Beyond The Churn — Slower Publishing, Deeper Thinking, Better Outcomes
What happens when the AI conversation turns from a quiet side...
FIR #486: Measuring Sentiment Won’t Help You Maintain Trust
Sentiment analysis has become a default metric for communicators. If sentiment...
FIR #485: Is It Time to Stop Trying to “Go Viral”?
Things change fast in the digital world. On the other hand,...
FIR #483: How Tylenol Handled a High Profile Falsehood
Kenvue’s stock tumbled when U.S. President Donald Trump, with Health &...
FIR #482: What Will It Take to Stop the Workslop?
We’ve all heard of AI slop by now. “Workslop” is the...