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FIR #446: Navigating Grievance — Insights from the 2025 Edelman Trust Barometer
Trust in business and CEOs remains higher than other entities, but it’s falling
All Episodes
FIR #445: Media Relations in a Turbulent Media Landscape
Publishers plan to produce a lot more content, but not more articles
FIR #444: Preparing for Trump 2.0
Media outlets and communicators are strategizing in anticipation of chaos and challenges
FIR #443: From RSS to ChatGPT — FIR’s 20-Year Tech Communications Chronicle
A lot has changed in 20 years. FIR has been there to report on it all.
FIR #442: Justin Baldoni’s Attack on Blake Lively Explains Why PR Is a Dirty Word
The tactics brought to bear against the actor violated just about every ethics code imaginable.
FIR #441: PR, AI, and Social Media Are All Shook Up
Seismic shifts in the online world and in media are roiling the PR world
FIR #440: Experimenting for Influence
Experiments as part of a marketing campaign can sway customers
FIR #439: Agentic AI Tops Digital Trends for 2025
Autonomous task completion is coming. Are you ready?
FIR #436: Nothin’ But Bluesky (and TikTok and Threads and Instagram and WhatsApp…)
Does the surge of new Bluesky users suggest it’s the heir to Twitter?