For Immediate Release

Hosted ByNeville Hobson and Shel Holtz

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.


All Episodes

FIR #396: Will AI End Google’s Search Dominance?

Some suggest AI’s approach to search is superior. Others argue Google does more than just search.

FIR #395: Extra! Extra! Read All About It! (In Print!)

The monthly long-form episode for March 2024

FIR #394: Marketers, Boards, and AI

AI could lead to fewer marketers. What are boards to do?

FIR #393: Will Jinfluencers Eclipse Traditional Journalism?

Publishers are turning to influencers with huge followings. Can this end well?

FIR #392: Going Below the Surface into Dark Social Media

Messaging apps, private groups, and email accounts for a lot of sharing

FIR Interview: William Beutler on PR and Wikipedia

Has the relationship between Wikipedia and the PR industry improved?

FIR #391: Match Group Swipes Right on AI-Generated Press Releases

The use of AI is disclosed in the release. Does that make it better?

FIR #390: The Fall and Rise of NFTs

Like the Phoenix, NFTs Have Arisen from the Ashes

FIR #389: Bloated C-Suites (and Some Alternatives)

Too many executives lead to problems. Are there better leadership models?