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FIR #494: Is News’s Future Error-Riddled AI-Generated Podcasts, or “Information Stewards?”
In the long-form episode for December 2025, Neville and Shel explore...
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FIR #493: How to (Unethically) Manufacture Significance and Influence
For somebody who posts on X or other social media platforms...
FIR #492: The Authenticity Divide in Omicom’s Layoff Communication
In this short midweek episode, Shel and Neville dissect the communication...
FIR #491: Deloitte’s AI Verification Failures
Big Four consulting firm Deloitte submitted two costly reports to two...
FIR #490: What Does AI Read?
Studies purport to identify the sources of information that generative AI...
FIR #489: An Explosion of Thought Leadership Slop
In the long-form episode for November 2025, Shel and Neville riff...
FIR #488: Did a Soda Pop Make AI Slop?
For the second year in a row, Coca-Cola turned to artificial...
FIR #487: Beyond The Churn — Slower Publishing, Deeper Thinking, Better Outcomes
What happens when the AI conversation turns from a quiet side...
FIR #486: Measuring Sentiment Won’t Help You Maintain Trust
Sentiment analysis has become a default metric for communicators. If sentiment...