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FIR #479: Hacking AI Optimization vs. Doing the Hard Work
Posts and videos featuring Generative Engine Optimization (GEO) hacks and formulas...
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FIR #478: When Silence Isn’t Golden
For a while, businesses were flexing their social responsibility muscles, weighing...
FIR #477: Deslopifying Wikipedia
User-generated content is at a turning point. With generative AI models...
FIR #476: Rewiring the Consulting Business for AI
Swarms of consultants descend on companies that have engaged their firms,...
FIR #475: Algorithms Got You Down? Get Retro with RSS!
It has been 12 years since Google shut down Google Reader,...
FIR #474: AI is Redefining Public Relations
In multiple ways, Artificial Intelligence is redefining the role of the...
FIR #473: The Digital Employee Experience is the Message
It has been more than 60 years since Marshall McLuhan told...
FIR #472: The Evolution of Trust
New research reveals that B2B decision-makers have increasingly recognized the importance...
FIR #471: Can You Be Influential and Anonymous at the Same Time?
There’s a new brand of influencer. Faceless creators wield their influence...