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FIR #497: CEOs Wrest Control of AI
The latest BCG AI Radar survey signals a definitive turning point:...
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FIR #496: A Proposed New Definition of Public Relations Sparks Debate
Neville and Shel dive into the ambitious new definition of public relations...
FIR #495: Reddit, AI, and the New Rules of Communication
Reddit, the #2 social media site in the US, has surpassed TikTok to...
FIR #494: Is News’s Future Error-Riddled AI-Generated Podcasts, or “Information Stewards?”
In the long-form episode for December 2025, Neville and Shel explore...
FIR #493: How to (Unethically) Manufacture Significance and Influence
For somebody who posts on X or other social media platforms...
FIR #492: The Authenticity Divide in Omicom’s Layoff Communication
In this short midweek episode, Shel and Neville dissect the communication...
FIR #491: Deloitte’s AI Verification Failures
Big Four consulting firm Deloitte submitted two costly reports to two...
FIR #490: What Does AI Read?
Studies purport to identify the sources of information that generative AI...
FIR #489: An Explosion of Thought Leadership Slop
In the long-form episode for November 2025, Shel and Neville riff...