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FIR #502: Attack of the AI Agent!
In the February long-form episode of FIR, Shel and Neville dive...
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FIR #501: AI and the Rise of the $400K Storyteller
AI isn’t replacing communicators — it’s amplifying the value of communication,...
FIR #500: When Harassment Policies Meet Deepfakes
AI has shifted from being purely a productivity story to something...
FIR #499: When Saying Nothing Sends the Wrong Message
The Public Relations Society of America (PRSA) responded to member requests...
FIR #497: CEOs Wrest Control of AI
The latest BCG AI Radar survey signals a definitive turning point:...
FIR #496: A Proposed New Definition of Public Relations Sparks Debate
Neville and Shel dive into the ambitious new definition of public relations...
FIR #495: Reddit, AI, and the New Rules of Communication
Reddit, the #2 social media site in the US, has surpassed TikTok to...
FIR #494: Is News’s Future Error-Riddled AI-Generated Podcasts, or “Information Stewards?”
In the long-form episode for December 2025, Neville and Shel explore...
FIR #493: How to (Unethically) Manufacture Significance and Influence
For somebody who posts on X or other social media platforms...