For Immediate Release

Hosted ByNeville Hobson and Shel Holtz

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.


All Episodes

FIR #506: Battle of the Bots!

In this monthly long-form episode for March, Neville and Shel tackle...

FIR #505: Social Media’s Big Shift

In FIR #505, Neville and Shel dig into Hootsuite’s Social Media Trends...

FIR #504: When Companies Blame Layoffs on AI — and Leave Communicators Holding the Bag

Shel and Neville examine a troubling trend gaining momentum across corporate...

FIR #503: When Your Boss Throws You Under the Bus

The president of the International Olympic Committee didn’t have an answer...

FIR #502: Attack of the AI Agent!

In the February long-form episode of FIR, Shel and Neville dive...

FIR #501: AI and the Rise of the $400K Storyteller

AI isn’t replacing communicators — it’s amplifying the value of communication,...

FIR #500: When Harassment Policies Meet Deepfakes

AI has shifted from being purely a productivity story to something...

FIR #499: When Saying Nothing Sends the Wrong Message

The Public Relations Society of America (PRSA) responded to member requests...

FIR #497: CEOs Wrest Control of AI

The latest BCG AI Radar survey signals a definitive turning point:...