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FIR #325: Making AI-Generated Brand Magic
Coca-Cola Leverages OpenAI’s Generative AI Tools in Consumer Contest
All Episodes
FIR #324: Pitching Original Content
Should communicators withhold original content from their pitches to the media?
FIR #323: Outright Theft or Fair use?
How generative AI tools learn is at the heart of a copyright lawsuit
FIR #321: Terrible, Horrible, No Good, Very Bad Crisis Comms
Norfolk Southern violated just about every crisis communication rule following the E. Palestine derailment
FIR #322: If Not Twitter, Then Where?
Twitter plays some unique roles. Are any alternatives equipped to take them over?
FIR #320: The Chorebots of 2033
The fusion of AI and robotics doesn’t seem so far-fetched anymore, does it?
FIR #319: Return to Work Mandates Damage Engagement and Productivity
Declining productivity and engagement rates coincide with requirements to come back to the office
FIR #318: AI, Mastodon, the Metaverse — Headlines vs. Reality
These technologies are advancing just fine, regardless of the media’s doom and gloom
FIR #317: The Rise of the De-Influencer
The backlash to influencer marketing has arrived, and it’s gaining popularity