FIR #315: Does Every Company Need a CCO?
The time is right for chief communications officers to take their seat at the table
The Marketing Podcast Network is a collective of marketing and business-centric podcasts with a shared purpose to support one another with promotions, resources and revenue sharing.
Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.
The time is right for chief communications officers to take their seat at the table
New research finds that spoken and written recommendations are not perceived equally
It’s old. It’s clunky. It’s insecure. Can a tech-savvy generation help business move on?
The idea of a destination press release has been around for 15 years. It’s still a good idea.
Library TikTok has attracted teens to books and libraries. Can marketers emulate their organic success?
Productivity might dip once your routine gets stale. Is it time to spice things up?
Neville and Shel answer a listener’s question
For about $14,800 per year, you, too can have a virtual person do your bidding.
Keurig Dr. Pepper has whipped up controversy with its 360-day payment terms