The first and longest-running podcast for professional communicators.
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The first and longest-running podcast for professional communicators.
In this short midweek episode, Neville and Shel dive into one of the hottest debates in communication today: what happens to tone and authenticity when artificial intelligence steps…
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Posts and videos featuring Generative Engine Optimization (GEO) hacks and formulas are flooding the web. We reported recently on one such hack focusing on press releases. But when…
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For a while, businesses were flexing their social responsibility muscles, weighing in on public policy matters that affected them or their stakeholders. These days, not so much, with…
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User-generated content is at a turning point. With generative AI models cranking out tons of slop, content repositories are being polluted with low-quality, often useless material. No website…
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Swarms of consultants descend on companies that have engaged their firms, racking up billable hours and cranking out PowerPoint presentations that summarize the data they’ve analyzed. That business…
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It has been 12 years since Google shut down Google Reader, its popular RSS news reader. The rise of social media newsfeeds had rendered RSS useless for many…
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In multiple ways, Artificial Intelligence is redefining the role of the public relations professional. Some of that change is the result of new tools that automate processes that…
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It has been more than 60 years since Marshall McLuhan told us that the medium is the message. The decades that have passed since then have done nothing…
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New research reveals that B2B decision-makers have increasingly recognized the importance of trust. The study also showed that companies that measure trust as a board-level KPI are over…
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There’s a new brand of influencer. Faceless creators wield their influence while never appearing on camera, while VTubers — virtual YouTubers — employ AI-generated avatars instead of showing…
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