For Immediate Release

Hosted ByNeville Hobson and Shel Holtz

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.


All Episodes

FIR #242: Can’t Brands All Just Get Along?

Research Finds Consumers Buy More from Nice Brands

FIR #241: Your Personal Brand, Journalist Edition

Managing Your Reputation in the Social Media Era

FIR #240: You’re Fired! Get Off Our Boat!

P&O Ferries Establishes a New Low in How to Handle a Layoff

FIR #239: Communicating Climate Risk

New Regulations Put Companies’ Climate Profiles in the Public Eye

FIR #238: Deepfakes and Other Weapons of War

AI Technology is Among Propaganda Tools Used to Promote Misinformation

FIR #237: Are NFTs the New Social Layer?

NFTs on Instagram Could Mean Far More than Just NFT-Based Account Avatars

FIR #236: Crafting the Right Message

PR Professionals Know How to Identify the Right Message for Each Stakeholder Group

FIR #235: Is It Tenable to Keep Doing Business in Russia?

Those Brands That Remain In Russia During the Business Exodus Face Reputational Damage

FIR #234: You’re Always On The Record

PR Practitioners Need To Stop Making Up Rules