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FIR #434: Podcasts Defeat Mainstream Media in 2024 U.S. Election
Celebrity endorsements and other traditional campaign moves had little impact
All Episodes
FIR #433: Something Old, Something New
A Look at the State of Blogging (30 years old) and Generative AI (2 years old)
FIR #432: The CEO Authenticity Balancing Act
Studies show an expectation that CEOs engage authentically online. How far should they go?
FIR #431: The Evolution of Influence
New PRWeek Report Explores Challenges for PR Professionals
FIR #430: Influencers, Memes, and AI Boost Marketing Transparency Mandate
As media sources undergo a seismic shift, authenticity becomes a requirement
FIR #428: Which AI Tool Is Best For What?
Edelman has made figuring it out easier for communicators at big companies
FIR #427: The Metaverse Lives! Just Don’t Call It the Metaverse.
More than 1 billion people use it. You wouldn’t know it from the lack of coverage.
FIR #426: We’ve Got Your Share of Model Right Here
Hubspot’s AI Search Grader Measures Brand Presence in Responses to Prompts
FIR #425: Stand Up, Stand Out, or Shut Down?
The desire to stand out has declined. That’s bad for society, business, and communication.