For Immediate Release

Hosted ByNeville Hobson and Shel Holtz

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.


All Episodes

FIR #407: AI Is Changing How Managers Manage

Organizations need to help managers prepare to do their jobs in the new world of work

FIR #406: Alas, SEO, We Knew You Well

Last week saw a flood of AI announcements, including one that could ruin the web economy

FIR #405: Gen Z’s Connection with Influencers

A new report finds half of consumers buy based on influencer recommendations

FIR #404: Purpose Without the Peril

Companies are turning to volunteerism instead of advocating for societal change

FIR #403: Does Marketing Need a Separate Ethics Standard for AI?

AI dominates our April long-form episode, but listen for a good, old-fashioned PR story, too

FIR #402: Your Favorite Social Network Just Shut Down. Now What?

The social networking space is fragmented. Will the fediverse solve this problem?

FIR #401: The Battle Between PIOs and Journalists

Reporters think PIOs have changed from conduits to obstructionists, and they plan to do something about it

FIR #400: Love Them or Hate Them, Press Releases Done Well Can Deliver Value

Most press releases suck. That doesn’t render the tool useless.

FIR #399: No More Cookies For You

Third-party tracking cookies will soon be a thing of the past. What are marketers to do?