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FIR #401: The Battle Between PIOs and Journalists
Reporters think PIOs have changed from conduits to obstructionists, and they plan to do something about it
All Episodes
FIR #400: Love Them or Hate Them, Press Releases Done Well Can Deliver Value
Most press releases suck. That doesn’t render the tool useless.
FIR #399: No More Cookies For You
Third-party tracking cookies will soon be a thing of the past. What are marketers to do?
FIR #398: The Perfect AI Version of Your (or Anybody’s) Voice
OpenAI says its text-to-voice tool is a major leap forward. Is that a good thing?
FIR #397: Some Thought Leadership on Thought Leadership
It pays huge dividends when done well, which is not nearly often enough
FIR #396: Will AI End Google’s Search Dominance?
Some suggest AI’s approach to search is superior. Others argue Google does more than just search.
FIR #395: Extra! Extra! Read All About It! (In Print!)
The monthly long-form episode for March 2024
FIR #394: Marketers, Boards, and AI
AI could lead to fewer marketers. What are boards to do?
FIR #393: Will Jinfluencers Eclipse Traditional Journalism?
Publishers are turning to influencers with huge followings. Can this end well?