Moms care about more than parenting-specific brands. Host, Sarah Panus, reveals eight unexpected industries where moms drive purchasing decisions.

EP 148. Inside look at how Nickelodeon approached marketing to moms and kids; capturing hearts and minds. Moms drive purchases of family experiences. Rob Garay is back to share his experiences working with Nickelodeon Recreation, a sector responsible for overseeing Broadway shows, the Nickelodeon Cruise, Nickelodeon Hotel, and other initiatives beyond television production.

EP 147. What’s the psychology behind marketing and what questions should...

Local business spotlight: Paul Spring shares his secrets for repeatedly selling out more than 300 children’s events in North Carolina for his Birthday Party Rockstar and Rockstar Bubbles companies. From magic to foam; texting to google reviews; Facebook groups to local mommy blogs; referrals to repeat business – learn how Paul’s successfully selling to more moms.

EP 145. Moms are on the move all the time, so...

EP 144. “What should we talk about this year?” To help...

EP 143. Award-winning visual storyteller and agency owner, Matt Cornelison of...

EP 142.  Moms decide what she and others around her eat....

EP 141.  Women make a majority of decisions in the home...