Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

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All Episodes

147. Psychology Behind Marketing to Women – Rob Garay (part 1)

March 4, 2025 MPN Marketing With Empathy 0 Comments

EP 147. What’s the psychology behind marketing and what questions should...

146. Secrets to Repeatedly Selling Out Children’s Events in North Carolina

February 18, 2025 MPN Marketing With Empathy 0 Comments

Local business spotlight: Paul Spring shares his secrets for repeatedly selling out more than 300 children’s events in North Carolina for his Birthday Party Rockstar and Rockstar Bubbles companies. From magic to foam; texting to google reviews; Facebook groups to local mommy blogs; referrals to repeat business – learn how Paul’s successfully selling to more moms.

145. Mobile Marketing to Moms – Jennie Lewis, Airship

February 4, 2025 MPN Marketing With Empathy 0 Comments

EP 145. Moms are on the move all the time, so...

144. My 3 Storytelling Pillars and How to Pick Yours

January 28, 2025 MPN Marketing With Empathy 0 Comments

EP 144. “What should we talk about this year?” To help...

143. Engage Moms With Enriching Video Content – Matt Cornelison, FUNGI Media

January 21, 2025 MPN Marketing With Empathy 0 Comments

EP 143. Award-winning visual storyteller and agency owner, Matt Cornelison of...

142. Bumpin Blends Smoothies Simplify Life for Busy Moms – Lisa Mastela

January 14, 2025 MPN Marketing With Empathy 0 Comments

EP 142.  Moms decide what she and others around her eat....

141. Storytelling Tips for Home Industry Success – Ericka Saurit

November 26, 2024 MPN Marketing With Empathy 0 Comments

EP 141.  Women make a majority of decisions in the home...

140. SEO Tips to Capture the Attention of Moms – Lorianna Sprague, SEO Expert

October 29, 2024 MPN Marketing With Empathy 0 Comments

SEO techniques to help your brand better reach and engage more mom customers. Guest, Lorianna Sprague is an SEO expert and founder and CEO of Upfront Mktg, and joins host, Sarah Panus, to share tips to think about in your brand’s SEO practices to better capture the attention of moms. Moms control a significant portion of household purchases, making them a critical audience for many brands. Tune in to explore how your brand can leverage SEO to reach these influential consumers, discussing strategies like keyword optimization, local SEO, importance of mobile with moms, and creating authentic, valuable content, so you can grow your brand with empathy.

139. Reach Moms Locally: MoCo Mom Community – Kiley Stromberg

September 17, 2024 MPN Marketing With Empathy 0 Comments

How can you help more moms on a local level? Kiley Stromberg, the founder of MoCo Mom shares how she’s making a difference for moms in Moore County, North Carolina, by providing crucial resources, fostering a supportive environment, and addressing challenges local mothers face. Ideas and opportunities for brands looking to connect with moms at a local level.