Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!


All Episodes

57. 3 Components to Trauma Sensitive Marketing – Laura Larios

Increase client retention, referrals, and sales by learning trauma sensitive marketing and sales techniques from nervous system coach and consultant, Laura Larios. Good for leaders, employees, teammates, and results.

56. Put an End to Child Trafficking with $6 – Brittany Baker, IJM

More people are trapped in slavery today than any time in history. How Sarah’s teaming up to support nonprofit International Justice Mission’s rescue and recovery efforts. And how you can help for $6. With IJM guest, Marketing Director, Brittany Baker.

55. Influencer Marketing: How to Leverage CSR and PR

How are you leveraging CSR and PR relationships to advance influencer marketing results? Sarah shares the final two categories of influence marketing brands can leverage + offers questions to help your brand understand your influencers.

54. Get Weird to Excel this Year | Book Review – Sarah Panus

Why brands and professionals need to embrace their weird to stand out in a good way. Sarah’s review of “Get Weird” by CJ Casciotta.

53. Humanize Your Brand Through Storytelling – Susan Frech & Sarah Panus

Replay of Sarah’s discussion with Susan Frech on the Community Powered Marketing podcast. Sue and Sarah dig into how to humanize your brand to reach and engage more people through storytelling.

52. Align Your Purpose and Your Paycheck – Shereese Floyd, Witness My Life

Align your purpose and your paycheck with a storytelling model. Brand story strategist, TEDx speaker coach and Entrepreneur, Shereese (Reesy) Floyd and Sarah discuss how using storytelling in difficult conversations can lead to action and better connections.

51. Establish a Personal Brand Throughout Your Career – Paige Arnof-Fenn, Mavens and Moguls

Founder and CEO, Paige Arnof-Fenn joins Sarah to discuss what it takes to establish your personal brand during your career. Advice to those in search of manifesting their own personal brand.

50. From So What? To So Funded: How Nonprofits Use Storytelling – Lisa Gerber, Big Leap Creative

Entrepreneur and Author, Lisa Gerber, joins Sarah to discuss how purpose-driven leaders can fuel their work by putting themselves out there through storytelling. + A peek into Lisa’s new book.

49. What I Learned From My 1st Year Podcasting – Sarah Panus

The Marketing With Empathy brand storytelling podcast is 1-year old! Sarah recaps her learnings, insights and yes, a blooper you don’t want to miss at the very end!