Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

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Marketing with Empathy

54. Get Weird to Excel this Year | Book Review – Sarah Panus

January 11, 2022 MPN Marketing With Empathy 0 Comments

Why brands and professionals need to embrace their weird to stand out in a good way. Sarah’s review of “Get Weird” by CJ Casciotta.

53. Humanize Your Brand Through Storytelling – Susan Frech & Sarah Panus

January 4, 2022 MPN Marketing With Empathy 0 Comments

Replay of Sarah’s discussion with Susan Frech on the Community Powered Marketing podcast. Sue and Sarah dig into how to humanize your brand to reach and engage more people through storytelling.

52. Align Your Purpose and Your Paycheck – Shereese Floyd, Witness My Life

December 14, 2021 MPN Marketing With Empathy 0 Comments

Align your purpose and your paycheck with a storytelling model. Brand story strategist, TEDx speaker coach and Entrepreneur, Shereese (Reesy) Floyd and Sarah discuss how using storytelling in difficult conversations can lead to action and better connections.

51. Establish a Personal Brand Throughout Your Career – Paige Arnof-Fenn, Mavens and Moguls

December 7, 2021 MPN Marketing With Empathy 0 Comments

Founder and CEO, Paige Arnof-Fenn joins Sarah to discuss what it takes to establish your personal brand during your career. Advice to those in search of manifesting their own personal brand.

50. From So What? To So Funded: How Nonprofits Use Storytelling – Lisa Gerber, Big Leap Creative

November 30, 2021 MPN Marketing With Empathy 0 Comments

Entrepreneur and Author, Lisa Gerber, joins Sarah to discuss how purpose-driven leaders can fuel their work by putting themselves out there through storytelling. + A peek into Lisa’s new book.

49. What I Learned From My 1st Year Podcasting – Sarah Panus

November 24, 2021 MPN Marketing With Empathy 0 Comments

The Marketing With Empathy brand storytelling podcast is 1-year old! Sarah recaps her learnings, insights and yes, a blooper you don’t want to miss at the very end!

48. From National TV Anchor to Brand Storyteller – Heidi Collins, Storybones Media

November 16, 2021 MPN Marketing With Empathy 0 Comments

How Heidi Collins’ experience as a National TV News Anchor prepared her for creating brand videos. Journomarketing, what’s working well, advice when growing your video plans, + inside scoop on Sundance for brands.

47. (part 2) BTS of Deluxe’s Emmy-Nominated Brand Reality Series- Amanda Brinkman, Deluxe Corp.

November 9, 2021 MPN Marketing With Empathy 0 Comments

(Part 2) – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares more about the brand’s Emmy-nominated reality series: Small Business Revolution. What’s next, learnings and measurement.   VIEW SHOW NOTES:  …

46. (part 1) BTS of Deluxe’s Emmy-Nominated Brand Reality Series- Amanda Brinkman, Deluxe Corp.

November 9, 2021 MPN Marketing With Empathy 0 Comments

Part 1 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares what it took to create their Emmy-nominated reality series now in its 6th season. + Advice for brands, team structures.