How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!
BTS of Sarah’s first quiz creation journey and how she’s integrating into her content strategy. What Sarah learned from her “Quiz Coach”: defining audience segments; crafting engaging questions; which quiz platform she recommends; and upcoming quiz expert guests. Take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ for actionable tips to help improve your company’s content at link below.
EP 131. Being a marketer is hard. Matt Banker joins host,...
EP 130. Understanding what your customer needs from you emotionally is...
EP 129. Guest expert, Ian Baer joins Sarah Panus to talk...
EP 128. You’re not a mind reader so it can be...
EP 127. Social media marketing is powerful, but frustrating to always...
EP 126. It’s really hard to create a movement. But, the...
Quickly explain what you do in a way that attracts more customers. Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains what a one-liner is; why it’s useful; who it’s good for; and how to craft and perfect yours to generate curiosity and get potential customers to say “tell me more”.
Networking can feel awkward and hard. Guest and author, Kurt Schmidt, shares advice from his book, The Little Book of Networking, to help you grow your career one conversation at a time.
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