EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they’re missing the huge landscape of opportunities to influence their audiences. Sarah shares her favorite influence marketing conversations from the last two years to help you define the best way you should be using influencers.

EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, to help you better connect with your audience, heart to heart and mind to mind. Hear from Rob Volpe, Kavita Lokchander, Laura Larios and April Seifert.

EP 100. How six different brands use storytelling. Sarah’s favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing with empathy. Shutterfly, TD Bank, Sleep Number, Deluxe, 3M, and Red Wing Shoe Co.

99. Emmy winner, author & video expert, Tony Gnau of T60Productions shares how to you create more engaging corporate videos? Three core videos every company needs; tips to develop a video strategy to get alignment from others; and make better testimonial videos.

How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs.

EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, April Seifert Ph.D helps companies understand their consumers even better, and then translate research findings into tangible action steps.

How can you merge journalism and marketing to create better, more authentic, videos people don’t want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between journalism and marketing = JournoMarketing™. Tips to make compelling video stories that still feel natural and genuine; which brands are doing it well; and how best to structure a team with a focus on JournoMarketing™.

Online business growth strategist and trained quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content.

Using behavior economics to predict trends in consumer shopping behaviors; and, how storytelling plays a role in product packaging to help ensure our products are a best seller off the shelf now and in the future.