On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences.” Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he’s been awarded over 45…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found answers in some recent research. Listen…
“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s left after the experience.” As the president and…
“You have to look beyond the color and logos with brand identity. They’re really the product of something deeper.” It’s this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity…
“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in Plain…
“The value of an editor cannot be understated. The editor is the proxy for the audience.” As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed what people are tired of hearing about on social media these days — the 2016 presidential election! New data from Pew Research shows that most…
“It’s not about crisis preparedness. It’s about how culture approaches challenges.” Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be an incredible business communications tool….
“SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing…
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