On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data on Snapchat’s users following the growth Instagram has experienced since copying Snapchat adding a stories feature of their own….
“There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence…
“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest social media usage statistics. Specifically the fact that Instagram now has 700 million monthly active users — more than doubling…
“Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks has a lot of the same non-branding interests as I do. In…
“For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the hobby of founder Bill Samuels,…
“Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy to dog parents everywhere through innovative products and services like…
“The only policy you need is ‘don’t be a jerk!’” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of…
“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to drive home the fact that service is one of the…
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