On Brand With Nick Westergard

Hosted ByNick Westergard

On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.


All Episodes

Social Sound Bite: Twitter Sharing Drops 11% in a Month

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for tweet counts on their…

What to Do When Your Brand Is Stuck or Stale with Steve McKee

“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top…

Social Sound Bite: That Instagram Feature You Want Is (Almost) Here

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s Instagram…

Better Branding with Video Featuring Wistia’s Kristen Craft

“If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for brands. When does video make…

How Brands Can Tell Better Stories with Bobby Lehew

“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than . As Chief Branding Officer at ROBYN, he employs story every day in redefining…

Aaron Draplin on Design

“Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today,  has a thing or two to say about brands. This past…

Social Sound Bite: We’re Spending More Time on More Social Networks

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends in social…

Developing Brands with Purpose and Personality with Nathan Sinsabaugh

“Most brands don’t risk enough — there’s too much jargon and too little personality.”

Social Sound Bite: Is Facebook Use Down?!?

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some some new data on Facebook use. As reported by The Wall Street Journal, most of us are lurking more and posting…