On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“A name introduces you to the experience.” In short, words and the stories we create with them matter. would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how…
“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in new book No One Understands You and What to Do About It. I couldn’t…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up Tuesday,…
“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer joined us for a conversation about simplicity, organizational purpose, brand…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of…
March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends
“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker has found that, while it may seem silly, bacon is an amazing metaphor for…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on…
“I like to be dangerous with my content.” It’s quotes like this where rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished…
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