The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!


All Episodes

Episode 16 Pt 2: Ian Truscott – Appropingo & RockstarCMO

The perils of vendor blogs for thought leadership, how the voice is the future of marketing and video as part of your personal branding.

Episode 16: Ian Truscott – Appropingo & RockstarCMO

The pointlessness of data sheets, the five Rs of content marketing, how the voice is the future of thought leadership and video as part of your personal brand

Episode 15: Steve Cheliotis , Pt 2

The effects of Black Lives Matter, Me Too and Climate change on brand emotion and sentiment and what brands are set for stardom post-Covid-19.

Episode 14: Steve Cheliotis – The Centre for Brand Analysis (TCBA)

Brand emotion, employee branding, Persil’s “Dirt is Good” and why agencies need to create emotional points of difference.

Episode 13: Natasha Ellard-Shoefield – Mythbuster

Natasha agrees to give us five of the top myths of new business development – and you’re not going to believe what they are!

Episode 12: Steve Fair

Are you so different that you’re just like all the other agencies? Steve will tell you if you are and what you need to do to stand out. Online meetings, cooking as therapy and the history of new business.

Episode 11: Gordon Lee

Pulling the plug on the MWC, 5G, cricket, sex toys as conversation pieces, punching upwards, workplace equality, food banks, podcasts and Arsenal. Anything but boring.

Too F**kin Busy

Alex Kirkpatrick joins Keith Smith for an unchained, off-its hinges literary review of Marshall Goldsmith’s What got you here, won’t get you there and Tom Cheesewright’s Future-proof your business.

Never Mind The Bullshit

Part One, take 2. The advertising supergroup Beehive sit down with Keith Smith and Ian Truscott of RockstarCMO to talk about what it takes to be creative.