Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

Is Talent Management About Managing Talent, or Content?

Temima Shames of Next Step Talent shares her wisdom after building a powerhouse talent management firm

Is a Social Slowdown Possible in the Influencer Marketing World?

Meg Casebolt took a 100-day detox from social media and it didn’t adversely affect her business

Tagger Founder Peter Kennedy Discusses His Company’s Acquisition by Sprout Social

The move makes Sprout Social one of the more complete and dominant social media platforms on the market

The Power of Marketing Automation for Brands and Creators

ActiveCampaign’s Adam Tuttle offers practical tips for leveraging powerful marketing software

Mavrck’s New Creator Compensation Reports Shows More Indicators of Brand Evolution

Brands are opting for affiliate and performance-based payments more today than before. Is that a bad sign for creators?

A Simple Methodology to Achieve Your Goals in Influence, Content and More

Debra Eckerling shares her DEB Method and goal coaching with Winfluence

The Tiers of Influence Marketing and How to Leverage Them

Strategist Sam Katz joins Winfluence to share his wisdom on teaching brands better approaches for influence marketing

How to Build a Better Business Book

Author Josh Bernoff stops by Winfluence to share his experiences in helping authors write books that matter

Name, Image, Likeness Perspective from one of the Top NCAA Volleyball Players

University of Louisville standout Aiko Jones shares her NIL and international student-athlete experiences on Winfluence