Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

Cloning the Boss and Other Business Tips from an Agency Owner & Coach

Dean Mercado shares his decades of experience as an entrepreneur with influencers and creators building their businesses

The Risk of Social Media Dependency: SEO and the Influencer Marketing Space

Lots of creators have opted for social media content and forgotten about their own websites, a fundamental foundation for any business today

Creating Remarkable Content & Putting Your Brand Story into Action

Jay Acunzo’s strategic approach to defining your content purpose takes you from plan to action. He joins Winfluence to explain.

How Your Brand’s Story Informs the Influencers You Choose

Rick Ray helps companies define their brand story and unlock they keys to better marketing

Influencers are the Enterprise

Joe Gagliese of Viral Nation stops by Winfluence to talk about the evolution and future of influencer marketing

The Agency that creates influencers … and spicy coffee?

Bandolier Media is up to zany hijinks again, this time creating gourmet flavored coffee. The core trio joins Winfluence to talk influencers and creating a brand.

Are Influencers the Key to a Brand’s Purpose-Driven & Cause Marketing?

Nick Guy of No Logo Agency has built a firm to help companies solve for sustainability and other issues through creators

How Primal Branding Can Help Brands of Any Kind, Including Creators

Patrick Hanlon’s work touches hundreds of great brands. He gives advice for all of us on how to implement his approach.

The Incredible Journey to Influence of Kevin Marcus Miller

The 12-time cardiac arrest survivor talks about building a personal brand and managing huge Facebook Groups