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Understanding Affinity to Find Success with Influencers
Affinity is the newest advanced method of influencer discovery. Jason Falls explains and offers a warning about relying on it too much.
All Episodes
The Cocktail Party Method to Grow Your Own Influence
Author Nick Gray shares his tips from The 2-Hour Cocktail Party to help grow your true influence
How to Leverage CSR and PR Channels to Influence
Jason Falls presents an excerpt from Marketing With Empathy by Sarah Panus that adds to the concept of influence marketing
Expanding Your Reach�With or On Podcasts
Brittany Brown and Rob Winters from PodOps talk about the opportunity for creators and brands with audio
What If We Have the Focus of Influencer Marketing All Wrong?
What if we have the formula for influencer marketing all wrong?...
The Insights Software That Finds What Influences Consumers
Rand Fishkin’s latest software venture, Sparktoro, is the software version of influence marketing
What Metrics Should a Brand Ask for From Influencers?
Tourism Currents asked Jason Falls to look at their list. He did and shares it, plus commentary on Winfluence.
Marketing and Influence in the Food, Restaurant, and Hospitality Industry
Food industry influencer Rev Ciancio visits Winfluence to talk about influencers and post-pandemic marketing in food and beverage
Is The Influencer Pay Gap Closing? And How Do We Tell?
Latoya Shambo of Black Girl Digital talks about the complexity of the influencer pay gap on Winfluence.