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TikTok Creator Marketplace API Opens, Proof of Effectiveness Emerges
Captiv8’s Krishna Subramanian shares seldom seen evidence social influencer engagements produce higher purchase and recommendation intent.
All Episodes
How is Name-Image-Likeness (NIL) Impacting Student-Athletes?
Kentucky’s Masai Russell is enjoying the first two months of capitalizing on her name, image, likeness.
It’s Time to Do Away With Top Influencer Lists
Jason Falls cautions marketers about using Top 10 lists of influencers as a guide to choosing those for your campaigns.
What is the Role of Influencer Marketing in Economic Development?
Jason Falls says we should include content creator in a new list of aspirational careers to lift our communities.
Can Influencer Marketing Succeed with Product-Only Payment?
Taylor Lagace of Kynship explains how product seeding can work with influencers
Understanding the Nuances of Influence Marketing on YouTube
Portent’s Hilary Thompson shares tips and tricks for dealing with YouTube influencers
How to Improve Prioritizing Influencers and Measuring Influence Marketing
The Winfluence Scorecards are now available online as free, personalized downloads.
Leveraging Business Partnerships for Influence Marketing
Travis Huff started building influence from a brand-helping-brand perspective. He shares more on Winfluence.
How Old is Influencer Marketing? Older Than You Think!
Jason Falls offers up the history of influence and influencer marketing