Sep 2, 2021
Understanding the Nuances of Influence Marketing on YouTube
Portent's Hilary Thompson shares tips and tricks for dealing with YouTube influencers
Read moreMarketing Podcast Network
Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
Website
Winfluence – The Influence Marketing Podcast
Choose your preferred podcast app or feed.
Aug 30, 2021
How to Improve Prioritizing Influencers and Measuring Influence Marketing
The Winfluence Scorecards are now available online as free, personalized downloads.
Read more
Aug 26, 2021
Leveraging Business Partnerships for Influence Marketing
Travis Huff started building influence from a brand-helping-brand perspective. He shares more on Winfluence.
Read more
Aug 23, 2021
How Old is Influencer Marketing? Older Than You Think!
Jason Falls offers up the history of influence and influencer marketing
Read more
Aug 19, 2021
The Rise of the Independent Influencer Marketing Consultant
Meredith Jacobson saw a need and filled it. Her community of independent influencer marketing consultants is a needed boost for the industry.
Read more
Aug 16, 2021
Understanding True Influence
Influencer marketing isn't aways a measure of true influence. Jason Falls explains what true influence is.
Read more
Aug 12, 2021
The Future of Influence Marketing
Beyond One's Jeanette Okwu joins Winfluence to talk about the industry, the process and the potential of Influence Marketing
Read more
Aug 9, 2021
Are Influencers Worth the Investment? Do the Math!
Jason Falls illustrates how brands and influencers can understand influencer's impact on the brand's bottom line.
Read more
Aug 5, 2021
What Healthcare Can Teach Us About Influence Marketing
Brightview's Colin Jeffries explains how influence, not influencer, marketing solves problems in healthcare marketing
Read more
Aug 2, 2021
Will The Influencer Marketing Industry Keep Up With What’s Next?
Jason Falls is reading the tea leaves and thinks influencer marketing software companies are about to drop the ball.
Read more