Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

Why Affiliate Marketing for Influencers Will Not Work

Instagram is launching affiliate tools for creators. Not so fast, my friend!

Going Small with Micro-Influencers for Big Business Results

David Morneau of Inbeat Agency shares his approach to micro-influencers to scale and drive business success

What Brands Really Need From Influencers

There are three things brands need, even though they don’t always know it.

Influencer Marketing from the Influencer’s Perspective

Fashion and style influencer Malvika Sheth shares her story and perspective on the industry

The Software Company Focused on Influence, Not Just Influencers

Onalytica has an approach much more in line with the principle of Winfluence. CEO Tim Williams joins the podcast for a dive into why.

How to Connect Influencer Marketing to the Bottom Line

Gen.video’s Jessica Thorpe joins Winfluence to talk about measurement and attribution for influencers in driving sales and revenue.

How Confident Are You In What Influencers Should Make?

New app Compfident brings confidence to compensation for influencer marketing

Can we please kill Authenticity?

A recent review of influencer marketing agencies set Jason off. He wants to kill Authenticity.

The Ad Agency that Manufactures Influence

Bandolier Media’s @justaconstructionguy was a hit, a controversy, and a different way to drive influencer marketing