Are Older Public Relations Pros Ignoring Influencer Marketing?
Arik Hanson backs up a theory that older PR pros are biased against Influencer Marketing … at their own peril
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Hosted ByJason Falls
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
Arik Hanson backs up a theory that older PR pros are biased against Influencer Marketing … at their own peril
Insights from Matter of Form’s Rachel Clay on Luxury Brands, Influence Strategy and More
Qianna Smith Bruneteau explains the American Influencer Council’s origins and purpose
Podcast and blogging pioneer C.C. Chapman says TikTok is pointless — but …
Wipro went from participating in the IT space to influencing it. Marc Meyer explains how.
Tamar Weinberg discusses influencers of the mid-2000s versus the influencers of today, plus her new fragrance
Video email breaks through the clutter and ignites enthusiasm from the recipient
B5 Media founder & former CEO Jeremy Wright and today’s influencer marketplace
AspireIQ’s latest version plugs in buyer and CRM data to expand the role of influence