Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

Is Influence Marketing Just Social SEO?

Insights from Matter of Form’s Rachel Clay on Luxury Brands, Influence Strategy and More

Advocating for Influencers and Creators – The Role of the AIC

Qianna Smith Bruneteau explains the American Influencer Council’s origins and purpose

How a B2B Company Became an Influencer

Wipro went from participating in the IT space to influencing it. Marc Meyer explains how.

The Essence of Tamar – A Fragrance and Long-Time Influencer

Tamar Weinberg discusses influencers of the mid-2000s versus the influencers of today, plus her new fragrance

The Ultimate Personalization Strategy for Influencer Outreach & Audience Building

Video email breaks through the clutter and ignites enthusiasm from the recipient

Advice for Influencers & Brands from an Original Influencer

B5 Media founder & former CEO Jeremy Wright and today’s influencer marketplace

Evolving Influence Marketing Software Beyond Social Influencers

AspireIQ’s latest version plugs in buyer and CRM data to expand the role of influence

The Sophistication of B2B Influence Marketing

An original in-company influencer, Mel Carlson, is building the same for his clients