How Big Agencies and Brands Handle Influencer Marketing
Edelman’s Crystal Duncan’s dual perspective informs the influencer marketing industry
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Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
Edelman’s Crystal Duncan’s dual perspective informs the influencer marketing industry
Twitch expert Mitch Canter talks about the opportunity and challenges of engaging influencers on the network
YesBroadway’s Sam Maher joins Winfluence to talk about his experience expanding the Arts with influence marketing
Author Carlos Gil says influencer marketing is B.S. He joins Winfluence to discuss.
Amanda Russell’s new book helps businesses and brands crack the code of influencer marketing
Rani Mani of Adobe led influencer marketing efforts for the brand until she was promoted to head employee engagement. She says those two disciplines are not different.
Influencer and marketer Emily Ho
Analytics and measurement for influencer marketing is always a challenge. Scott Harward shares his approach on Winfluence.
TopRank Marketing’s Lee Odden joins the show to talk about the 2020 State of B2B Influencer Marketing Report