MPN

A marketer listening to a podcast

Five Reasons to Consider Podcast Advertising

May 26, 2025 Ian Truscott Articles 0 Comments

I am a B2B marketer, a CMO, and I host Rockstar CMO, a podcast for the Marketing Podcast Network, and I am often asked about the effectiveness of podcasting for businesses to reach an audience, whether to create a podcast, be a guest, or to sponsor or advertise.  Now I have plenty of experience with…

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Jason Falls on MPN

A Look Back and Ahead for MPN

January 1, 2023 MPN Articles 0 Comments

One year ago today, January 1, 2022, the Marketing Podcast Network had 13 shows and had just completed a 12,000 download month. But it was just our second month of existence. I knew the concept of aggregating the reach and impressions of multiple niche marketing programs made sense for advertisers. And that meant it made…

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