podcast advertising

A marketer listening to a podcast

Five Reasons to Consider Podcast Advertising

May 26, 2025 Ian Truscott Articles 0 Comments

I am a B2B marketer, a CMO, and I host Rockstar CMO, a podcast for the Marketing Podcast Network, and I am often asked about the effectiveness of podcasting for businesses to reach an audience, whether to create a podcast, be a guest, or to sponsor or advertise.  Now I have plenty of experience with…

Read More
Targeting niches with podcasts

If “The Riches are in the Niches” then Podcasting should be your No. 1 advertising channel

December 30, 2022 MPN Articles 0 Comments

Podcasting is now one of the more popular mediums for both consuming and producing content. One of the major benefits of podcasting is the ability to reach niche audiences in a targeted and personal way. Marketing podcasts, in particular, offer a unique opportunity for marketers to reach and engage with a specific audience interested in…

Read More