podcast advertising

Five Reasons to Consider Podcast Advertising

I am a B2B marketer, a CMO, and I host Rockstar CMO, a podcast for the Marketing Podcast Network, and I am often asked about the effectiveness of podcasting for businesses to reach an audience, whether to create a podcast, be a guest, or to sponsor or advertise.  Now I have plenty of experience with…

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If “The Riches are in the Niches” then Podcasting should be your No. 1 advertising channel

Podcasting is now one of the more popular mediums for both consuming and producing content. One of the major benefits of podcasting is the ability to reach niche audiences in a targeted and personal way. Marketing podcasts, in particular, offer a unique opportunity for marketers to reach and engage with a specific audience interested in…

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