7. Is Influencer Marketing Right For Your Brand? | Social Influencers
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EP 7. What is influencer marketing & why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into Social Media Influencers. Sarah discusses: Why anyone who influences your audience is an influencer. Which brands social media influencers are and aren’t right for. Qs to ask to understand who your audience engages with. 2 mistakes Sarah’s made selecting social influencers. Influencer marketing stats to help answer if influencer marketing is effective.
Show notes: https://www.podpage.com/marketing-with-empathy/blog/are-social-influencers-right-for-your-brand-episode-7/
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