Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

28. Using Data to Tell a Story – Shutterfly, Jennifer George Caligiuri

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EP 28. What’s the insight that helps shape a story and solve your consumer’s problems? VP of Communications & PR at Shutterfly, Jennifer joins Sarah to share her experiences from Shutterfly, Headspace, Murad and The Wonderful Company.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/using-data-to-tell-a-story-shutterfly-jennifer-george-caligiuri-episode-28/

LINKEDIN: https://www.linkedin.com/in/sarahpanus/

3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

Learn more about your ad choices. Visit megaphone.fm/adchoices

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