Episode 2: Jon Goldberg on Building Crisis Immunity
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Crisis isn’t a matter of if, especially in this current online world.
Jon Goldberg is a national leader on crisis communication. His advice, develop immunity.
This episode will look at how we can play offense in crisis settings, better convince teams to take the issue seriously, and create advocates to decrease the chances of a crisis sullying your organization’s reputation.
1:10: What Jon thinks about crisis planning and where there are holes.
4:10 Developing crisis immunity habits
7:55 What if we say nothing?
10:10 Finding ways to reduce stress and increase calm
14:10 How PR can better be proactive with crisis communication
1910 5 questions
Read Jon’s book.
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