The Strategic Communicator

Hosted ByDan Farkas

How do we use communication to make the world a better place? The Strategic Communication Podcast with Dan Farkas tries to answer that question in under 30 minutes each week. Dan features industry leaders who offer tangible advice you can use after the show, and we learn about the people behind the process Let’s use communication to bring about a better planet. Subscribe today to the Strategic Communicator Podcast with Dan Farkas, part of the Marketing Podcast Network.

Episode 2: Jon Goldberg on Building Crisis Immunity

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Crisis isn’t a matter of if, especially in this current online world. 

Jon Goldberg is a national leader on crisis communication. His advice, develop immunity.

This episode will look at how we can play offense in crisis settings, better convince teams to take the issue seriously, and create advocates to decrease the chances of a crisis sullying your organization’s reputation. 

1:10: What Jon thinks about crisis planning and where there are holes. 

4:10 Developing crisis immunity habits 

7:55 What if we say nothing? 

10:10 Finding ways to reduce stress and increase calm 

14:10 How PR can better be proactive with crisis communication 

1910 5 questions 

Read Jon’s book.

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