Ian Murray, research guru Ian explains how LinkedIn is transforming and shaping its product globally. He describes how the platform manages to cope with all the different working ethics around the world and the company’s CMO – Melissa Selcher (https://www.linkedin.com/in/mselcher/) wants to create a ‘safe space’ for all its members.

Ian also describes how human biases manifest when it comes to sharing money in the ‘Dictator Game’.

In this show, we discuss:

• LinkedIn’s transformation
• How to build a sense of community
• The art of asking questions
• David Ogilvy’s views on research
• behavioural research
• How to gamify questions to get the right answers

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