Endless Coffee Cup

Hosted ByMatt Bailey

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to “ask why.” Hosted by Matt Bailey, CEO & Founder of SiteLogic.

The Key to Business Success: Networking

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I sit down for virtual coffee with LeTip CEO, Kim Marie Branch-Petit to discuss the value of networking. If I could point to one piece of advice that I would give to any business, entrepreneur, salesperson, student – or anyone who wants to further their career, it’s to build a network.

Networking tends to be dismissed, as we have social networks that can extend your reach all over the world. However, there is a value to getting to know a group of people and building relationships with mentors, coaches, co-workers, and others who can provide a substantial boost to your career. But, you have to be willing to put in the meantime commitment that is needed.

The three words that will ring in my head forever. People do business with people that they like, know, and trust. Actively building a network of trusted people that you can help and can help you is one of the most important things that you can do for your career. Don’t dismiss an opportunity to build a life-long friendship that may also come back to help you someday.

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