Google Search Ads: Losing Keywords and Control
We examine the recent changes and moves within Google Search Ads, from changing keyword targeting to automatic Smart Ads to dealing with recommended "upgrades" to the account. We look at what real account improvements involve and compare these to Google's recommendations. There is some Google bashing, but it is also countered by the honest appraisal that Paid Search Ads is still one of the most effective methods of reaching a targeting audience!
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We examine the recent changes and moves within Google Search Ads, from changing keyword targeting to automatic Smart Ads to dealing with recommended “upgrades” to the account.
We look at what real account improvements involve and compare these to Google’s recommendations. There is some Google bashing, but it is also countered by the honest appraisal that Paid Search Ads is still one of the most effective methods of reaching a targeting audience!
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