77. Red Wing Shoe Co. Embraces Positive Side of Cultural Tension Moments– Aaron Seymour-Anderson
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EP 77. How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things. Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.
(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/
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