Rockstar CMO FM

Hosted ByIan Truscott

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

Think Like a Brand #2 – Sometimes Do The Counter-Intuitive Thing

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In this second special mid-week mini-episode, Ian Truscott continues to dive into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and in this episode, they share the first principle discussed in the book: Sometimes do the counter-intuitive thing.
We first met Liz in episode 133, she has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth.
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All the links:

Ian Truscott on LinkedIn and Twitter

Liz High on LinkedIn and Twitter

Liz High’s book – on the web: Think Like a Brand Not a Bank and on Twitter: @Brand_B4_Bank

You can also buy it on Amazon

And you can find Rockstar CMO on the web, Twitter, and LinkedIn

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