7 Digital Marketing Skills: Skill #7 – Presentation
Why do marketers use right-brain tactics to reach and persuade an audience, but give boring presentations full of charts, graphs, and data tables? Because they don't treat internal audiences like customers!
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The ability to stand in front of people and relate data, information, a pitch, or any type of persuasive content is one of the most highly prized skills in an organization. Yet this valuable and prized skill is not taught! Yes, it can be learned and it can be improved. Speaking in front of others does not have to be a scary experience!
However, for some reason, marketers – the ones that study audiences and develop creative, emotionally connected messages to motivate action…when they present internally, default to a left-bran presentation of charts, graphs, and data tables. How does this marketing-ability change so dramatically when resenting in-house? Matt presents the 4 levels of reporting data and information and how marketers can not only improve their credibility, but also their effectiveness when communicating to managers and the C-suite.
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