Rockstar CMO FM

Hosted ByIan Truscott

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

Think like a Brand #8 – Coach and Compose with Ramen Noodles

Share the goodness!

Welcome to Think Like a Brand, our mid-week quick shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in industries that often don’t. 
Who are we? Liz High is an insight ninja, marketing strategist, speaker and author who has worked with some amazing brands and, more recently, has focused on supporting FinTechs, banks and credit unions to embrace brand thinking and is the co-author of Think Like a Brand Not Bank. And our host is Ian Truscott, who shares marketing street knowledge he’s picked up in his journey from techie to CMO. 
This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic.
Enjoy!
You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms or drop by https://rockstarcmo.com

The links:

Ian Truscott on LinkedIn, Twitter and the web.

Liz High on LinkedIn and Twitter

Liz High’s book – on the web: Think Like a Brand Not a Bank and on Twitter: @Brand_B4_Bank

Learn more about the book, find where to purchase it and listen to all previous episodes of this mini-series at Think Like a Brand on Rockstar CMO

You can find Rockstar CMO on the web, Twitter, and LinkedIn


Please say hello if you have any thoughts or suggestions on the topics we discuss.
Learn more about your ad choices. Visit megaphone.fm/adchoices